Innovative Commercial Environments


DeLinda Forsythe

CEO | Founder

DeLinda Forsythe is the founder and CEO of ICE. DeLinda holds a BFA from UC Irvine. She brings over 28 years of experience to ICE, which she started from a home office in 2006 with a goal to help support her son’s Georgetown University educational goals. Since its inception, ICE has specified, sold and installed over $24,000,000.00 of furniture.  ICE relocated to an upscale new showroom in Carmel Valley from Carlsbad in 2012 to better service clients.   ICE has received multiple awards including Best of NeoConnect Award 2011, Calibre Award Nominee 2009 and 2011, Indiana Furniture Top 5 Performing Dealers Award 2010, National Furniture Most Improved Sales & #1 Western Region Sales both for 2012, Fastest Growing Companies in San Diego 2013 and 2014 and consistently ranks in the top 15 largest Woman Owned Businesses in San Diego. DeLinda has been on the Women Who Mean Business list 2011 and 2012.
DeLinda is an active member of IIDA and served as Co-Chair of IIDA San Diego NeoConnect 2009-2013 with over 60 vendors displays attracting 400-500 designers every year.  Her work and coverage of the furniture industry has been published in the San Diego Business Journal, Monday Morning Quarterback and the San Diego Daily Transcript.
DeLinda is very committed to the San Diego community, volunteering and fund raising for numerous organizations including the Military Outreach Ministry, TERI, ULI, NAIOP and Reality Changers.
The inspiration behind ICE remains the goals of the next generation, this purpose has never diminished. She continues to actively mentor many young professionals.  She is passionate about family. Son Alex is attending Cambridge University in the UK, is a PhD candidate and works with the United Nations in the UN Global Compact Initiative. Her daughter through marriage, Amy is married to Gary and they have given the family much joy with a precious grandson, baby Hudson.  She enjoys hiking, body surfing, zumba dance and cooking.
DeLinda’s first real profession was as a dancer and her first dance job was in a family circus in Costa Rica in a bull fighting arena; things have improved since then, but DeLinda still believes life’s a circus!